Samsung
BRANDING | UI/UX | WEBDESIGN
The Project
During the period I worked at Cheil UK, I mostly worked on the Samsung account. The work ranged from art direction, web design, motion graphics, UI/UX and digital asset creation.
Here is a selection of a few pages from the Samsung website and microsites that I’ve designed, from a couple of small campaign to product feature pages and new product launches.
Samsung Secret Menu
As a Samsung owner, you get access to secret menu items in cool eateries that only you can unlock via Samsung AR technology. We will wrap AR tech and camera into behaviours true to our audience, giving it everyday application and broadcast appeal.
Gen Z and Female Millenials spend more money on eating out than any other group. Food is a big part of their lives and it’s a big part of their social feeds too with over 70% of them claiming to have shared their restaurant experiences on social media. Over a third say they like to eat in ‘trendy’ places and love ‘anything new’ with one in five even saying that they’ve booked a dining experience specifically because of pictures they’ve seen on social media.
