Brooks Run Club
ART DIRECTION | MOTION | PRODUCT DESIGN | UI/UX
The Project
Together with the guys at Mellor&Smith, I had the privilege of fully designing the website for Brooks Run Club UK, managing the project through every stage of the design process. This included research, wireframing, prototyping, and final execution, ensuring a seamless user experience and a visually engaging interface that aligned with the brand’s identity. My work focused on creating a platform that resonates with the club’s active community while meeting functional and aesthetic goals.
In addition to the website, I contributed to various supporting projects, including producing a promotional video. My responsibilities included developing detailed storyboards to guide the narrative and visual direction, resulting in an engaging and cohesive final product.
I also designed other marketing collaterals, such as digital display ads and banners, ensuring consistency across platforms and maintaining brand integrity. These projects further showcase my ability to handle diverse design needs, from strategic concept development to final execution.
Client
Agency
Services
Art Direction
Motion
Product Design
UI/UX
Credits
What's Brooks Run Club?
The Brooks Run Club is a membership program by Brooks Running that offers various perks to enhance your running experience. Members enjoy benefits such as free express shipping, annual birthday gifts, early access to new shoes and sales, engaging games with prizes, and discounts on apparel as a welcome offer.
Promo Video
To celebrate the launch of BRC in the UK and Europe, we created a promo video showcasing the campaign. I was involved in concept development and scripting, as well as designing the storyboard and delivering it to the animator.
Keeping up the vibe
Brooks Running’s collage-style branding is vibrant, playful, and community-driven, reflecting their “Run Happy” philosophy. They use layered visuals, bold colors, and hand-drawn elements to create an energetic, dynamic feel. The designs mix real runners, sketch-like doodles, and textured backgrounds in a scrapbook-like format, reinforcing authenticity and inclusivity. With bold typography, conversational messaging, and nature-inspired elements, Brooks makes running feel fun, accessible, and connected to sustainability.
Website
With the launch of Brooks Run Club in the UK, we created a membership type website, following the Brooks design principles and brand system, we further developed and adapted their style to this campaign site.
This included research, wireframing, high fidelity designs, micro animations prototyping, and final execution, ensuring a seamless user experience and a visually engaging interface that aligned with the brand’s identity. My work focused on creating a platform that resonates with the club’s active community while meeting functional and aesthetic goals.
Track your progress
By syncing your fitness tracker with the club, you can earn virtual high-fives, real prizes, and contribute to runner research. Membership is free, and you can sign up on the Brooks Run Club page.
Dare and win
We’ve added a new feature to the BRC experience: Dares. These are time-limited challenges where users complete spontaneous tasks to earn Strides and win prizes.
Marketing collaterals
I helped on designing advertising campaign collaterals, such as as digital banner, social media posts, or email newsletters.
