KFC x Untold

ART DIRECTION | INTEGRATED DESIGN

The Project

Back in 2016, when I was in the ADC*RO – School of Advertising, I had an idea for a campaign for UNTOLD festival. Three years later, it happened: UNTOLD festival teams up with KFC Romania for Haunted Camping competition.

With the help of the guys from Mainstage Agency, and especially Sebastian Olar’s goodwill and creative mind, we turned that idea into reality: UNTOLD festival teams up with KFC Romania for Haunted Camping competition.

To celebrate their famous vampire-proof KFC Garlic Sauce, KFC Romania are setting up a Haunted Camping area in the legendary Hoia-Baciu forest near Cluj where UNTOLD fans will experience a camping experience like no other. Cited by The Guardian as one of the world’s top 10 most haunted locations, the site will play host to a range of spooky experiences.

What’s more, a competition that runs here until July 20 will give six fans an incredible package for them and a friend, including accommodation for five nights in a cottage in the forest, festival tickets, a daily fresh KFC breakfast and a meet-and-greet with Kristian Nairn — Game Of Thrones’ Hodor — who is DJing at the festival. All under the protection of KFC Garlic Sauce, which will prevent any local Transylvanian vampires from causing any trouble!

Client

KFC
Untold Festival

Agency

Mainstage

Services

Art Direction
Branding
Integrated Design

Website

Credits

Sebastian Olar
Arpi Rezi
Mihai Stoica
Alex Constantin

KFC x UNTOLD